![]() If you want to do it yourself, check out this article by Cognitive SEO on the topic. This post isn’t going to get deep into robots.txt, but if you need help, reach out to us. Check your robots.txt to see if you accidentally blocked a page you want to show up on Google. If you accidentally block a page or a folder that has an important asset in it, Google will be unlikely to index your site.įor example, below is a screenshot of the New York Times’ robots.txt:Īny pages that are on this list will not be indexed. Your robots.txt file tells crawlers what pages it can and cannot crawl on your site. The disadvantage is that the engineers at Google are usually pretty quick to pick up on the methods they exploit, making them less than optimal long-term tactics for a business.ĭid You Block Googlebot in Your Robots.txt File? The advantage of using these techniques is that they usually require less effort and work more quickly than white hat SEO methods. Black Hat SEOīlack hat SEOs force trust by getting links to their websites using a variety of methods. The combination of fulfilling search intent and earning links from other website demonstrate to the search engine that you should be trusted and it should return your website for the results when people search for topics related to your web pages. This is referred to as “earning links” or “link building.” Additionally, if you are creating unique assets that provide value to people, other websites are bound to link to them. Google takes notice when people seem to find what they are looking for on your website, or conversely, if they have to visit other websites to find what they are looking for. This is the way that Google wants us to manage our websites: do research to find topics that are relevant to our businesses and helpful to internet users and create unique, valuable content around those topics (something like the article you are reading right now). White hat SEOs take an approach of earning trust by producing value for internet users. This is one of the most contentious topics in SEO, with two camps arguing bitterly in support of their view. Is there something extremely unique about your business or website? Is there a reason that Google should trust you so much right out of the gate that your site should leap over other sites that have been up for months or years? Let’s look at it from Google’s perspective, however: why should it show your site to its users? It is extremely common for someone to put up a website for a business he has, only to have Google bury it on page 9 (or not show it at all). It can be safely argued that the entire search engine optimization (SEO) industry exists for this reason. What to Do if Your Site is in Google’s Index, but not Showing for Keywords You Want to Rank for The Key to Earning Search Share is to Earn Trust. If it is not, click on the “request indexing” button and Google will put your page in the queue to be crawled. If your page is indexed, you’ll see a screen like this: You’re going to type the URL of your site in the bar that pops up across the top of the screen and hit enter. You’re going to click on the “URL inspection” tool on the left sidebar. Once you’ve submitted your sitemap, you’re going to want Google to crawl the site sooner rather than later. ![]() You’re going to add a new sitemap and click “submit.” Once you create the account and verify your domain, you’ll see a tab on the left that says “index” and under it “sitemaps.” ![]() In addition to providing data on the number of times that a site shows up in search, the queries it shows up for, and a ton of other data points, it also allows you to submit a sitemap and request indexing. ![]() Search Console, formerly known as Google Webmaster Tools, is the tool that Google provides to the owners of websites to allow them to know the index status of their websites. The next step to submitting your site to Google is to create a Google Search Console account. Next, you’ll need a Google Search Console account There are other plugins available to WordPress that will generate your sitemap for you, just check the WordPress repository and you will find them. If you go to your website and add a /sitemap_index.xml, you’ll be able to view it (you can view our sitemap at ). If you have a WordPress site with the Yoast SEO plugin, it has generated the sitemap for you. If needed, I wrote a post on how to submit your website to Google that will walk you through this in more detail. You can do this with Google’s Search Console. The fastest way to get Google to know that your site exists and what pages it contains is to share a sitemap with it. If no websites are linking to your brand new website, it probably doesn’t know that your site exists. Google crawls the internet by following links on websites that it has already indexed. If Your Site is New, Google May Not Have Found it ![]()
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